Social Innovation is a force for social change. Social entrepreneurs develop and adopt effective solutions in addressing social needs in various ways, including product, platform, process and policy innovation.
Art Muraler
Arts as a tool to bridge youth and elderly, thus painting elderly’s story at mural
ABOUT
Year Established: 2017
Beneficiaries: Youth and elderly
| Share with each other, paint a better future |
SOCIAL ISSUES
- Youth find it difficult to be employed and their self-esteem is relatively low
- Single elderly who live in old villages or islands have poor living environment resulting in bad emotions
SOCIAL INNOVATION
- Bring artistic creation into the community by empowering the unemployed youths to provide voluntary mural painting services for single elderly
- Participating youth will talk and listen to the elderly and visualise their stories through art mural
EXPECTED SOCIAL IMPACT
 | 312 hours will be provided to train youths, including 8 sessions of mural training workshop |
 | 48 youths will become a muralist trainee through participating in the programme, so they can build confidence and increase future competitiveness |
 | 24 elderly will be benefitted from the free mural services with better living environment |
 | Through the mural painting, the young people and the elderly will be brought closer, and the social circle of the elderly will be broadened |
BUSINESS MODEL
Revenue will be generated from providing mural painting services to building owners' corporations and other organisations
PROGRAMME CONTENT
Organise free mural training workshop
Participants will acquire skills of mural painting with 8 sessions of training
In-depth understanding of the story of the elderly, incorporating their stories into the murals, so that each mural carries a unique story